Our Story

three1Seven wasn't born in a boardroom. It started with a simple idea, a love of comfort and effortless style and three very special numbers.

When we founded this brand, our children were three, one, and seven years old. Those ages 3, 1, 7 — became our name, and a constant reminder of why we do what we do, to create pieces that feel as good as being at home, wherever life takes you.

Why We Started

As mums and ex corporate life colleagues we were always searching for the same thing, clothing that was genuinely luxurious, effortlessly comfortable, and stylish enough to wear within our busy lives. We couldn't find exactly what we were looking for so we created it ourselves.

three1Seven was built for the moments that matter most: lazy Sunday mornings, catching flights, cosy evenings and everything in between.

What We Believe In

We believe that comfort and luxury aren't opposites — they belong together. Every piece in our collection is crafted with the softest fabrics we could find, designed to wrap you in warmth without sacrificing style.

Our values are simple:

• Comfort first. If it doesn't feel incredible to wear, it doesn't make the cut.
• Quiet luxury. Elevated classics that speak for themselves — no logos needed.
• Travel-ready style. Pieces that look just as good in a hotel lobby as they do on your sofa.
• Made with care. We're a small, passionate team and every decision is made with our customers in mind.

A Brand Built on Trust

We're proud to have earned a 5 star rating on Trustpilot from our growing community of customers. Every review means the world to us — it tells us we're getting it right, and pushes us to keep improving.

Thank you for being here. Whether you're discovering us for the first time or you're already part of the three1Seven family — welcome. We hope our pieces bring a little more comfort and joy to your everyday.

With love, three1seven xx